TED which stands for Technology, Entertainment, Design. TED (acronym for Technology, Entertainment, Design) is a nonprofit organization born in 1984 in California, aimed to bring the most original minds and innovative ideas – from the global and local dimension – all in one place. Its mission can be resumed by the motto “ideas worth spreading” as TED believes strongly in the power that ideas have to change the behaviour and life of people, allowing them to relate to each other. TED events are attended by outstanding personalities like Bill Gates, the Amazon founder Jeff Bezos, Bono Vox, Google co-founders Sergey Brin and Larry Page, Richard Branson, Al Gore, Stephen Hawking, Isabel Allende, Jane Goodall, and hundreds of other influential intellectuals and opinion leaders. Their interventions are then made available, for free on the www.ted.com site to ensure that their messages can be disseminated all around the world.